436 





D«e«ib«> M, U89 



A 



PKELDIiyAlT K£COn<EKIlATIQNS FtX 



B«e«us« of the er«T« a&tur* of t Dtab*r of r«c«atl/ U^hl/ 

 publlcli*^ rtaaarch rtportu oa tlM «ff«ets of elf4r«tt« nokliit, «ldo* 

 •pre&d pvblle iatertit hu d«T«lop«d, eaosiof (r««t eooctnt vlthia tad 

 without th« industry. 



These developaents hare eoafronted tho iadustrjr vith » serioos 

 problea of public relatioas. Obrlously, that problea vould be quickly 

 solved if the adverse publicity vould cease and people vould atop talkiai 

 about the vhole aatter. 



But there is no cTidenco that the publicity has abated, or is 

 about to abate, or that the research vorkers who are critical of dxarettea 

 are goiaf to cease these criticisms, k check aaoa^ national aa(asin«« 

 indicates that other periodicals are consideriaf article* oa the subject, 

 AaoQg thea are Vcaan's Hoae Coapanion , Look and Cosaopolitan . TIm February 

 issue of Pageant has aa article publicitiaf the lynder researches, 



Thera Is aothiaf 4>« aamfactorert eaa sajr or ref^ala fra 

 saylac that eaa stop people froa b«ia( iaterested la their health, aor 

 allay their fear of caaeer. So lce( as the causes aad core of this 4rea4 

 disease reaain unknova people vill be subject to vaves of fear reftrdlaf it. 



It is laportaat that tha Industry do aothiaf to appear la tha llfht 

 of beljt( callous to cons i derations of health or of belittliac aedlcal ra« 

 search which goes against cigarettes. 



The industry shoald lose ao tlae la aaklag it coapletely clear ta 

 the Aaericaa people that it is not usaindful of the public healtii. 



There is an evident orgeney about the aatter vhich aakes it 

 advisable to suggest certain isaedlate steps. A fully rouaded»out progra 



