442 



-7- 



■ poll should b« helpful ia devtloplng aor* •ffcctiwljr th« eootlAalof pro- 

 graa of public lafonntloe that majr b« r«qalr*d to offset uitl-clf«r«tt« 

 proptf tnda aad to flT* juatlflad roassurtACO to tho public, 



8, Whita Papar. Tha CoMittaa shovld dlatribata u tow m 

 ^ possible a sciantific fhita Ptpar_ difestiBf aoTcnt ar&ilAbla opijdon ot 



authorities ob cigarette saokiaf aii4 luBf caac«r. 



9. gelations »ith the Press , An Important function of tha Camittea 

 will be to see that the pertinent facts are nade arailabla to the press. 



In addition to any current stateaents or releases that aajr ba 

 issued, back^ound aeaoruda of facts aay be circulated to the press vhea 

 occasion requires. The Ccsaittee, of course, vill ba alert to what is 

 being published or said on the subj«ct of concern to tha lnduatr7 and If 

 an/ aisstateaents appear, the facta vill be offerad to proper (ovcaa. 



In tha case of itgaiines, the facts vill ba placed ia the hand* 

 of editors for such use as atjr suit their purpose*. Arailabla for this 

 vork vill ba the publicity staff of public relatioaa coonsal. Aaj publi- 

 city tctlvltiaa, of course, vill b« adapted to ewraat need* tad epportvd* 

 ties as indicated by treads ia public aad profassioeal opialoo aad diaoissleaa, 



10« ladio and TaleTisiott , Millioea of people are laforaad aad 

 thalr attitudes laflueaeed by radio aad talerlaioB, It vill be l^ortaat 

 to keep eoaaaatatora and other key people ia bro«dcastin| avara of tha 

 CoBBittae's existence and of any facts it aay ajsaabla. 



Moreover, the Conaittee should be on the alert for public dis» 

 cussioo prograns where spokesaen for the facts as the Coaaittee seea thea 

 alfht be velcoaa. Public relations counsel has a radio and televisioa 

 specialist vho can function ia this area. 



