446 



Jam«nr 15, Wk 



PROGRESS REPORT 



I. ADvarispp 



nw CoeBitt«e staUaent, eotiUed "A Prsak StAtewnt to 

 Cigarette Snokert," tppeare* lnMi5Dev»p»per«, reaching a circu- '. 

 latlon of kV£VS. 000 in 2^ el tfffT r*Thl« Included, with very few \ 



except loMTaHrfTneTo^^T^^r®' "^'^ population, plua all plant' 

 or headquarter* cltiet of VirnMlCVee seabert. Total cost for new- ' 

 paper space vlll be approxlsately $2ltk,304. Coat of three preta pub- 

 licatiooa (EDITOR AlO) PUBLISBO^, PUBLISHERS' AUXILIARY AND AMS^ICAl \ 

 PRESS) vlU be approximately $2,113- Production cotta vlll add • 



$3,0>«0 to this. 



In addition to tbe above coat coTercd In the |2$0,000 ap- I 

 proprlatioD, a cost of X^.Tll vaa Incurred to transalt by telegraa 1 -^ 

 the revUed li it of «pop»or» and the prescribed change In headline . -^ i 



\ Ob authorltatloo by tbe Chalraaa, U tobacco industry \ 



I publications vert added to tbe list and rceclred tbe saae two-p«g« • 

 rerslon of the advertlseaent vbleb appeared in tbe press publication*. | 

 j Total cost of space and preparation for tbl* vlll be approxljuttaly ; 

 I #3,606. 



This vll^^nSe tW^t«l adTcrtlslng expeodltura, not 

 including reprint*^ 



To lata 200,000 reprista of tbe adTtrtiaeaeat have bcaa 

 ord*r«d by tba eoa^aniaa. 



Additional AdTertislng Solieita tioo 



Tb* question of czt«ndiag tb* adwrtisiag to appear ia • 

 Taricty of additional publications vaa auggeated, ia scat instaacta 

 by rriMlttii aeabcrs and, ia other*, by diraet aolieltatioe froa tht 

 publication*. 9m *« iaeluded tb* food aad dr«g trad**; tb* aagre 

 and labor pre** a* veil aa tb* foreign languac* prca*; aad tb* b*w* 

 veeklic* •• Tia*, Bevsweek, and U. 8. lev*. 



It 1* our ree c —iadatioe that ao further advcrtiaeacat 



be placed ualng tbe original atateaeat, aad that tb* above suggested 

 groups of publications be carefully conslder«d ia relation to aay 

 subseq^ient plan* for nev advcrtiaeaent*. Tb* circulation of all tb* 

 above groups, vlth tbe possible exceptloa of tbe foreign languag* 

 pre**, can b* considered to bav* been reached ia large aeasur* by 

 tbe original daily newspaper advertising. 



