447 



•t* 



n. RBytsT yew RgBnfrs reow w.a.t.p . 



Mr. Kolodfi/ of th« Rational Aaioclatlon of Tobacco 

 Blttrlbutort baa Indicated ht la VIIILD4 to dlttrlbuU tba tUU* 

 wDt advtrtUcwDt to 1,000,000 tobacco dealer* throusbout tb« 

 eouatry. 



la tabloid tlM, production of 1,000,000 rtpriata vould 

 coat about $3>000. 



III. PRESS RilJASt ATO PRESS COVIRACt 



The prett release acLaoucclog foraation of the Coaittet 

 v&< given national dlttribution aod vat vldely covered by nevspaper, 

 radio, TV aad tbc aa^azlnei. 



Typical clipping* of this coverage have been tent to 

 Cceoittee seabert. 



Editorial cooDeot vaa noit favorable, tb editorials 

 •till being received froa all over the country. 



rV. I5T0RXATI0W AWP CORPXSPONDEWCt 



During the f irit vcek after appearance of tbe ad, vt 

 handled aaay penonal aod telephone calls, Including professional 

 ■en offering services, crsckpota and others. These vere in addi- 

 tion to the Bany inquiries fro« the oetvorks and the press. 



During the first tvo veeks after the appearance of the 

 ad, over 1,000 telegrau and letters vera recaired at lill and 

 Xnovltoa offices. A prcllnlnary analysis indicates that objcctlvt 

 or prO'tobacco coaaenta na better than tvo to one. 



▼. waTuc or coMPAjrf rbeabch ciRECTore 



Cbalraaa Baha called a Meeting of Research Dlreetora 

 of tbt tobacco coapaaies eo tbursday, January 7« A report oa 

 this Betting vill be presented to the Tobacco Industry Research 

 CcoBittee. 



VI. ' vBrre PAPP* 



A draft of the "Vhitc Paper" vaa subnitted to the 

 Reiearcb Directors Advisory Coonlttee and suggestions froa these 

 officials art being coordinated into a revised draft for final 



clearance. 



ni. CALLS OH ADVPfflSDW ACCTCIE3 



Kessrs. Bill, Ooss and Littln have called on senior 

 executlTts of the principal advertising agencies to obtain their 

 suggestions ax>d ccsBenta. la addition, a aeetlng of the Research 

 Directors of advertising agencies vas called to discuss the Batter 

 of • poll and dtpth survty. 



