448 



Nay 3 





TO: TCBACCO IHDUSIW RESEABCH CCWaTTEI 



M: Beport oe mtC booklet, "A Scleotifle Pcrapectivt on tb« 

 Clgarctt* Controverty" 



Tb» booklet, "A Scientific Perspective od the Clferctt« Cootrovcre/.* vat 

 rcleaied April \\, 205,000 coplee being printed. It vae teot t o. 176.800 

 doctors, general practitioners and specialists. It also vas seat to tb« 

 deans of medical and dental colleges. The booklet and tbe covering press 

 release vent to a press distribution of 15,000. Included vera editors of 

 dally and veekly newspapers, consiaer magatlnes, veterans ugatlnei and 

 ■edlcal and dental Journals, news syndicate Bsoagers, business edltora, 

 editorial vrlters, science vrlters, radio and TV comentators, newa col- 

 umnists and nembers of Congress. 



Several days In advance of tbe release date every doctor and publlaher who 

 bad given penelssion for quotes in the booklet received copies vlth a letter 

 thanking thea for their courtesy. One of these doctors, Edouard D. Cagnon 

 M.D., M.S., r.R.C.S., replied as follcvs: "... A perusal of thla report 

 and especially of tbe paragraph that concema oe baa lapressed ae as being 

 a non-biased statement of facts. ..." 



y One week after tbe press asillng a letter, over tbe signature at th« 

 Chairman, 0. Parker McCooas, vent t o llli key publlaher. .na m,Ai^ h^,^. 

 calling their attentloo to tbe booklTC Polloviiig arc several typica l 



replies, to the Chairman'a letter: ^ . - 



"... I have read it vlth Intereat an4 have had It read by tbt 

 heads of our Radio and Television News Departments as veil as 

 the head of tbe ABC Continuity Acceptance Departoent.' . Robert 

 Z. Klotner, Presldeot, Americaa Broadcasting Ccapaagr 



"... I have been a cigarette aaoker for scoe forty-five yeara 



I as atlll a pretty healthy apeclBeo • despite the fact that 

 I have bad to listen to a lot of acarc talk about cigarette 

 smoking. Vh at I believe the f eneral public needa and wants la 

 ■ore light and not ao such hear." - Roger B. Perger, Presldeot 

 C Publisher, Tbe Cincinnati Bnquircr 



"Many thanks for sending ae a copy of 'A Scientific Perspectiva 

 on the Clgsrette Controversy.' 1 shall look forward to futura 

 material as It is Issued." • Roger Dakln, Editor, Colller'a 



"Thank you on behalf of Mr. Robert B. Reed, our editor, for 

 your letter of April 111 and for the brochure titled 'A Sclen- 

 tific Perspective on the Cigarette Controversy' vblch accca- 

 panied it. Ve know only too veil of the aany unprovea clargea 

 that have been made against the use of cigarettes. Ve aball, 

 therefore, read thla brochure vlth a great deal of Interest." - 

 J. T. Bingham, Associate Editor, Country Gentleman 



