449 



-2- 



"Thli vlll acluiovledge your letter of April lU with Its enclo- 

 8uret, vhlch I am •harlng vlth ay aaaoclatet." - Arthur Eaya 

 Sultberger, Publleher, The Hew York Tlaea 



puBLicrry PLAct?gjrr 



The Publicity DepartneDt of Hill k Koovlton, loc. aeot the booklet aod 

 releaae a week Id advaoce of release to the Dewa Bagatlcea. Severml days 

 Id advaoce, ' preaa, Detwork, vlre aervlcea aod colwolat cootacta verc 

 alerted by c.-.ie and Id p eraoo. The booklet vaa hand delivered, to oeva- 

 paper desks asd tobacco trade publlcatlooa Id the Rev York area. Bill k 

 Kncvlton, Inc. field offlcea Id Lee Angelea, Chicago, Cleveland, Plttaburgh 

 and Washington, D,C, alerted local preaa, radio and TV to the atory. Our 

 Loa Angelea field office made special placeme ot to dalllea, radio aod TV 

 etatlona Id Vest Coast states. 



PUBUCITY RESULTS 



Substantial atorlea of aeveral hundred vorda each were uaed by Aaaoclated 

 Presa^ ^Unlted Preaa, International Neva S ervice and Dov-Jonea vl rea. 



All Rev York dalllea, Business Week, Nevaveek, PrlDter'a Ink, AdvertlalDg 

 Age, and Editor k Publisher carried atorlea. At this vrltlng, Tlae la 

 planning a atory Id Ita next leaue. The SuDday I.Y. Daily Neva (clrcu* 

 latloD 3,800,000) gave feature treatment to the booklet on their editorial 

 page, devotlDg the major part of the page to ccDnent and a cai^ooD. 



AP radio Devs teletype sent the story to approximately 1,U00 radio statloDa, 

 Henry Gladstone did a piece oo it for his Mutual ayixSicated buaioeas oeva 

 program. Max Roby alao uaed it 00 bis KMX (Los Angeles) CBS Pacific Coast 

 nevs program. 



The atory vaa carried by Jiundreda of pa pers and radio sta tions throughout 

 the country. The Waahington, D.C. Evening Star, the Cleveland Revs snd 

 the Chicago American carried apeclal staff -vritteo stories developed vitb 

 the help of Hill k Knowlton, Inc. field offices. 



Becauae clipping aervlcea are alvaya several veeka behind, only a reprt* 

 aeotative aampllng can be ahovn vitb tbia report. Pbotoatats of scae of 

 the neva atorlea and edltorlala are attached. 



Bill k KDOwltoo, Inc. 

 cb 

 atta. • 



