HILL AJTB KNOWLTOH. ixc. 



450 





PUBLIC MLATIOre REPORT 

 AHB RECOMKENIHTIOfS FCR 



TCBAcco vmjsvn research cc»*cnTn 





~^FFf 



(A« dltcussed aod approved od June 10 by a group of Public Relations 

 people repreaeoting a oumber of Company meabera at the T6bacco loduatry 

 Research Coenlttee. Thla group meeta at Interval* with Public Relations 

 Counsel, to diacuaa TIRC Public Relations problems.) 



Early In the life of the Tobacco Induatry Research CcxMlttet, It 

 vas accepted as a basic principle that every effort should b« aad* to 

 avoid stimulating aore adverse publicity and controversy on the subject 

 of tobacco and health. 



That prloclpla has been and vlll continue to be carefully adhered 

 to In the work carried on for the Ccoalttee. Revertheless attacks on the 

 Industry recurrently stimulated by various Individuals and groups antago- 

 nistic to tobacco, have been Increasing, and acne elements of the press 

 are continuing to feature unfavorable aspects of any medical report bear- 

 ing on tobacco. 



On Its part, the Ccaalttee properly has refrained from engaging la 

 any direct controveray with the Industry's critics. It has stood upon 

 the basic statement of January l> ai)d upon the synposlia of views of 36 

 scientists Issued by the CooDlttee In booklet form In April. Both of 

 these statements received wide and favorable cooDent In the press. 



