455 



Science Writer* Tour - A* •oon ai enough graoti are operating, • 

 tour of foae of the aoat significant researcb projectt should b« arraafcd 

 for science vriters. This would be similar to the project conducted 'by 

 the Aaerlean Cancer Society In April, when scae top science wrltere 

 vere taken on a tour of the principal laboratories engaged In cancer re- 

 search. Much goc«3 publicity resulted for the Cancer Society and ite '* 



funds drlTe. 



Background Hgmo and Booklet on TUC and Its Advisory Board - A brief 

 editorial memo giving the facts about TIPC and Its aedlcal board Is prc^poeed 

 as a follov-up to the press conference. This vould be distributed to special 

 press such as science vrlters, aedlcal press and organl tat loos; alto to col* 

 umnlsts, editorial vrlters and Sunday editors. 



The aaterlal In this edltco-lal aeao could be developed into a dlgslfled 

 and effective booklet for vlder public distribution to doctort, ate., aa a 

 follov>up to the 'Scientific PerspectlTe' booklet vhlch vat Issuad la April. 



Editorial Contact Project - A progran of Inforaal contacts la being 

 developed to enable Dr. Llttla to better Infora laportant eleaeots ot the 

 publishing field, and scientific and editorial vrlters, regarding the ca»- 

 structlve alas and policies of the Tobacco Industry Researcb CoBlttee and 

 Its Scientific Advisory Board. This activity vlll be centered la the la- 

 portant publishing center of Hev Tork. 



lo addition, public relations staff aeabers should Tlslt publls^rs, 

 editorial vrlters and ccnnentators In other principal cities. 



