459 



-2- 



After tvo veeka of IntentlTe ttudy of the problem, public relation* 

 counsel developed a itep-by-step pro^aa vhlch vat dlacusaed at a meeting with a 

 •mall group of public relation* representatlvei of a nuaber of tobacco ccapanlet. 

 Valuable suggestlona vere aiade at thli meeting, and tbe program vaa put into final 

 •bape and auboitted to the principal! at another meeting tbe last week of December. 



Taking into coneideraticn court ruling Inhibiting the industry frco or- 

 dinary trade association activities, the program recafflsended: 



1. Fonnation of an industry group to be knovn as the Tobacco Industry 

 Pesearch Conalttee, dedicated to sponsoring and financing researcb 

 Into all phases of tobacco use and health, 



2. Establishaent of a Scientific Advisory Board, to be conposed of 

 distinguished research scientists and educators, and a Scientific 

 Director, to guide the research objectivea. 



3. Undertaking of continuoua editorial research Into relevant aclentif- 

 Ic, etatiatlcal and medical material, paat and current, for an effec- 

 tive Information program. 



It. Keeping the public Informed regarding tbe CcnBlttec'a activitlea. 

 Aa • first step, a newspaper advertiseaeDt outlining the icduatry'i 

 plana vaa proposed, copy for vhich vas aubaitted. 



The prograa and the public atatemeot advertiaement vere approved. Tb* 

 agreed-upon approach vaa to aponsor genuinely objective research and to brln^ to 

 public attention the fact that there la now no conclusive proof that clgarett* 

 amoking la a cauae of lung cancer or other aerioua problems of huisan health. 



On January k, the advertisement and neva announcement appeared and tbe 

 Tobacco Industry Research Cccanittee vaa In being, vlth Paul M. Bahn aa Chairman for 

 the first three months. 



