461 



For exuple, through Dr. Little '■ full cooperation la pren conference 

 erranfitfaenti that Included photographeri, radio, televlalon and aclentiflc vrlter«, 

 It wa» poaalble to achieve vide coverage of the purpoeea and phlloaophy hehlnd th« 

 Induatry'i reaearch efforti. 



After the Haanond-Horn report was delivered at San Francleco, Dr. Little 

 vaa aaked to dictate a etateaent by telephone frca Bar Harbor vhlch vaa put Into 

 •hape for a preae releaae. After clearance vlth the Scientific Advlaory Board, 

 this vaa leaued to the press and vldely used, resulting In teaperlng soae of the 

 hysteria caused by the Haamond-Horn report, _ -, •' > 



Dr. Little alao approved an announcement of the outline of research 

 adopted by the Scientific Advlaory Beard. Dr. Little '• skeleton outline was devel- 

 oped Into a full stateaent for general release to preae and radio, vlth resultant 

 wide end favorable attention. 



Reaction of the press to such steps has been generally good, as exea- 



pllfled In a column by Valdemar JCaeapffert of The Fev Tork Tlaes . dean of the 



country's scientific writers: 



"The case for and against tobacco consumption as a cause of 

 cancer aay be settled by the Tobacco Industry's Research 

 Coonlttee of which Dr. C. C. Little, former director of the 

 Aaerlcan Cancer Society, is head. Many vlll argue that an 

 lapartlal inveatlgatlon can hardly be expected frcn a body of 

 experts paid by the tobacco Industry. Dr. Little Is an eminent 

 geneticist, a type of scientist who has the courage to face 

 facts and to state thea.' 



Because of his scientific approach. Dr. Little correctly feels that the 



industry must sake no controversial statement on ecientlflc matters unless fully 



supported by facts and approved by the Scientific Advisory Board, 



Mr. Rartnett as Full-Tine Chairman 



Final step in the formal organization of the Tobacco Induatry Research 



