465 



1. Advance checltlng on the Sixth I nternatl on/Cancer Con greBi rtvealed 

 that Dr. Hueper of the National Cancer Institute wai scheduled to talk 

 en "E nvlronaental Cancer of th e Lung." (Other Information, of course, 

 vas also obtained and follcwed up.) 



2. The Hill and Knowlton, Inc., Washington office, requested to follw 

 up on this Information, obtained frc a Dr. Hueper an advance cop y of 

 his talk and sent It to 5ev York. 



3. Study of the paper showed It contained n evsvorthy mater ial concerning 

 lung cancer and particularly concerning the lack of a proven link be- 

 tween lung cancer and smoking. 



1». Further Inquiry In Washington brought out that no press distributio n 

 of the talk vas contenplated either by Dr. Hueper or the National 

 Cancer Institute. In view of this, permission fron Dr. Hueper vas 

 obtained to distribute copies of bis talk to the press, on his strict 

 condition that this be done only after it vas certain that be had 

 actually delivered It -- placing it in the public dcnaln. 



5. Reproduction of the 17-page pap er, of two pages of highlights, and of 

 a covering note to editors froo Hill and Knowlton, Inc., and all prep- 

 arations for distribution were made In advance of the talk. 



6. Special liaison with representatives In Sao Paulo vas established to 

 give word of Dr. Hueper's delivery as quickly as possible, so as to 

 enable distribution of the talk vhile it vas still nevsvorthy. Hw- 

 ever due to postponement in Dr. Hueper's presentation, this notifi- 

 cation did not arrive until after 2 o'clock Monday afternoon — quite 

 late to begin press distribution. 



7. Personal delivery of the Hueper release vas made to important nevi- 

 papers and services as veil as distribution to science writers, edi- 

 torial vrlters and feature vritere. Evidence of use of the material 



