467 



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erence vai reaoved frcn the story wfcen the facts were brought hefcre 

 the magazine editors. \J 



U. By personal contact, advance knowledge vas obtained of a story on 

 smolclng by Bob Consldtue for Cosnopolltan Magazine. Information 

 vas supplied resulting In seven revisions and five qualifying a ddl- 

 tlons to the story which vas already In type. 



5. Considerable Inforaation and assistance vas provided Donald 0. Cocley 

 In the preparation for his story In True Magazine. This entailed 

 conferences with the author to vork on factual revisions. 



6. Further research and asseabllng of material and personal conferences 

 have been extended Mr. Cooley to provide hia requested aid in his 

 vrlting of a l»8-page, lov-priced book for nevsstand sales and angled 

 at the Idea "Tfou don't have to give up smoking," 7awcett Publications 

 Is Issuing the book entitled " Smoke Without Tear ." In late August and 

 early September. 



7. Personal discussions vlth editorial vriters and the supplying of 

 material preceded the appearance of several positive editorials la 

 the Rev York Dally Wevs . 



8. Several other editorials vhlch have appeared In nevspapers through- 

 out the country were the result of information provided by mall or 

 through direct personal contacts by branch office staff members of 

 Hill and Knovlton, Inc. Edltorlsls In the influentisl Wsshlngton 

 papers are an example. 



9. Two ed it orials vldely used In "ho oe tovn" dailie s and weeklies through- 

 out the country were prepared for and then distributed by the U. 6. 

 Press Association. These were "The Same Old Culprit" and "Truth 

 Makes a Slov Crop." Over 100 clippings of these have already been 

 received. 



