469 



-12- 



stated since 19*^8 that, In hie (or her) opinion, no conclusive evi- 

 dence has been establisbed linking tobacco and lung cancer. Other 

 lofonDatloQ also vas supplied. No article by Macdonald on this Issue 

 has yet appeared. 



15. Assistance vas provided to the Nev York Tlces for a Sunday Magazine 

 piece which appeared on Sunday, July U, on "VThy People Smoke," which 

 dlBcueeed acme of the nov-abandoned old charges against cigarettes, 



16. The Loulaville Courier-Journal story on the Kentucky Heart Association 

 statement was obtained in Nev York froo Loulaville ^y telephone and 

 supplied to the news services, editorial writers and columnists. 



The story was carried by INS, the Sew York Journal-American and 

 other papers. 



17. Early In the public relations prograa, an Informal survey of maga- 

 zines, features and syndicates was undertaken to see what, if any, 

 articles were planned on the smoking controversy, and to follow up 

 in any way possible. Tw enty magazines of nation-wide circulation 

 were checked and It was found five magazines were vorklnit on plecet 

 and contact was established with authors and editors. Such regular 

 chec king continues as standard practice, re quiring numerous contacts 

 weekly. 



18. Conferences were held with and materials supplied to Hertha Striker 

 of Coronet Magazine for possible article. 



19. Special Fact Sheet on TIBC was supplied to Dr. Charles S. Cameron 

 prior to his talk before the National Press Club in Washington in 

 June. The material was used In his question-and-answer period. At 

 the same time, multiple copies of True Magazine with Don Cooley's 



