470 



-13- 



emoklng article were eade available at the Press Club for pick-up 

 following the Caiaeron appearance. 



20. Special conferencea are held with AP, UP and lUS science writers. 

 Theee have been helpful In obtaining guidance on attitudes of writers, 

 in learning best sources of inforaatlon from theai, and In learning 

 best methods of supplying Infomatlon to thea. 



21. Often news releases become available late In the day, when nost 

 "inside" newspaper matter is set. Personal outlets with wire services, 

 including telephoning texts of releases, are necessary to get coverage. 

 Frequently, this means Individualized services, such as the handling 

 of a story on Dr. Little's press conference to International News 

 Service, which was unable to send a man to cover the conference. 



22. Conversations were held to supply information to Robert Hellbroner 

 whose balanced piece on the cigarette controversy appeared in the 

 June issue of Today's Voaap . 



23. Available material was supplied to Sheldon Blnn of the New TorX 

 World -Telegram k Sun for his January series in the Scrlpps-Howard 

 papers and for his article in Real Magazine issue of May. 



2U. Personal conferences were held with writers for the W. Y. Post , 

 which ran a well-balanced series on the cigarette controversy. 



IV. Editorial Research and Materials 



Public information for the TIRC has been handicapped by the time required 

 to pull together an adequate body of organized factual material. This 



applies not only to the current controversy in the news, but to facts relating to 



many other aspects of smoking, suitable for suggestions for use by news writers, 



colunmlBts^ magazine vrlterSi and others. 



