471 



-Ik. 



(The program approved by the Industry In December contained a recoccenda- 

 tlon for the developnent of euch editorial research material and this research Is In 

 process, vlth much of the material now In hand. One aspect of this research bears on 

 public attitudes, but Is not directly concerned with either medical or statistical 

 research. Therefore, It Is being done by Hill and Kncvlton, Inc. research staff 

 menters, and by outside science vrlters. The purpose Is to have a supply of color- 

 ful and Interesting Lnfonnation on hand for writers.) 



Scoe of the scientific and editorial materials already distributed or 

 still In preparation are: 



1. "A Scientific Perspective on the Cigarette Controversy." This vas 

 undertaken before a Scientific Advisory Board or a Scientl ic Di- 

 rector had been naaed. It vas held necessary and urgently timely to 

 present to leaders of public opinion the fact that there was no una- 

 nimity among scientists regarding the charges against cigarettes. 

 Quotations frcn some three dozen research and medical authorities 

 were assembled from authoritative sources In this country and abroad. 

 The Law Conm it tee ruled It would be necessary to get t writ ten per- 

 mission f or each quotation. This Involved getting clearance, In 

 most cases, frcn the publications as well as froo the Individual 

 scientists. Sone weeks were required to cover this ground, but on 

 April lU, 1951* the booklet came off the press and copies were dis- 

 tributed to doctors, scientists, editors, and many others. The pub- 

 lication has since been used as source material for writers on the 

 subject. It was widely publicized and resulted In many favorable 

 editorials, Including a lengthy one In the June, I95I* Issue of the 

 Weatern Journal of Surgery, Obstetrics and Gynecology . 



