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SUBJKT: Tobacco Industry Peeearcb Co^lttee Information 

 Actlvltlea, August and Stptenber, 195'*. 



The following la a auamary of recent major public relatione projects for 

 the Tobacco Industry Research Ccnnalttee covering August through September. 

 In addition, assistance was given to varloua nevs and feature writers In 

 response to Inquiries. 



Conferences with Publishers 



Conferences with several major publishing groups In New York City were 

 planned and carried out for Dr. Clarence Cook Little, Scientific Director, 

 and Timothy V. Hartnett, Chairman. 



Sessions were held with the following: 



New York Tlces : Arthur Hays Sulzberger, president and publisher; 

 Charles Merz, editor; Turner Catledge, managing editor; Julius Ochs Adler, 

 vice-president and general manager; Lester Markel, Sunday editor; Orvll t. 

 Dryfoos, assistant to the publisher; Robert K. Pluab, science writer; 

 Luther Huston, Washington Bureau and Dr. Matthew Rosenscbein (an M.D. 

 Like Mr. Dryfooe, be Is a aon-ln-law of Mr. Sulzberger). 



New York Herald Tribune : Mrs. Helen Rogers Reid, chairman of 

 the board; Geoffrey Parsons, former chief editorial writer, now retired 

 Into a conaultlng capacity; Luke Carroll, news editor; Earl Ubell, science 

 editor. 



Scrlppe -Howard Newspapers ; Jack Howard, president, 



Hearst Consolidated Publications. Inc. : William Randolph Hearst, 

 Jr., president and publisher; Richard 1. Berlin, president of the Hearst 

 Corporation (the magazine corporation); Clen Neville, editor. Hew York 

 Dally Mirror ; Frank Conlff, chief editorial writer, Hew York Journal 

 American , and assistant to Mr. Hearst; Seymour Berkson, general manager. 

 International Kewe Service ; Sam Day, managing editor, Wev York Journal 

 American . 



Luce Publications : Roy E. Larsen, president. 



At each conference Dr. Little outlined the scientific approach being devel- 

 oped by him and the Scientific Advisory Board and made clear the freedom of 

 action given the Board and research grantees. Mr. Hartnett explained the 

 industry's long-range Intention to support a research prograa devoted 

 primarily to the public Interest. 



Each session resulted in Interested questions and lengthy discussion, both 

 of the Industry's problem and of the scientific soundness of the Tobacco 

 Industry Research Connlttee approach. Constructive suggestions were made 





