482 



on the approach to the public InforBatlon program. There waa alao ex- 

 presalOD on the part of the publlaher-partlclpanta that the aeeiloos had 

 been moat helpful In clarifying the Tobacco Induatry Research Committee 

 program. 



Edward R. Murrov Televlalon Shov 



Continued asalatance has been given to the ataff of the propoaed "See It 

 Now" program being developed for presentation later In the fall, the 

 exact date not yet aet. 



A conference waa held with Edward R, Murrow, Fred Friendly, bla producer, 

 and Arthur D. Morae, reeearcher and writer, at the Tobacco Induatry Fe- 

 aearcb Committee office* In the Empire State Building. Mr, Hartnett and 

 Dr. Little were In attendance, In addition to representetlvea of Hill and 

 Knowlton, Inc. At thla conference Mr. Murrow m&de clear hla Intention to 

 follow through on the prograa, end Indicated the only pcxlblllty of hli 

 dlecarding It would be the finding that the material collected waa not 

 suitable for telling a good story through the medium of television. The 

 Murrow staff emphasized the Intention to preaent a coldly objective pro- 

 gram with every effort made to tell the story as It statds today, with 

 special effort toward balanced perspective and concrete steps to show 

 that the facts still are not esvabllahed and muat he sought by scien- 

 tific means such as the research activities the Tobacco Induatry Research 

 Coomlttee will support. Mr. Murrow was ssaured of continued cooperation 

 from the Tobacco Industry Research Camilttee to the extent possible under 

 the scope of the TIRC program. 



In fulfillment of this assurance, Mr. Morse waa aaalsted In visiting the 

 Jackson Memorial Laboratory at Bar Harbor, and In Interviewing Dr. Paul 

 Kotln, University of Southern California, Los Angeles. Included also 

 was the filming of a sequence of Dr. Kotln In hi* laboratory In Cali- 

 fornia. Arrangements were also completed for the shooting of separste 

 sequences with Dr. Little and Mr. Hartnett early In October. 



Magazine Articles and Wrltera 



In addition to routine contacts or conferences, the result of which are 

 not yet certain, the following can be reported: 



Investor's Reader : Pereonal conferences were held and material 

 Supplied to Kiss Anne Holden, staff writer for the Investor's Reader, pub- 

 lication of Merrill Lynch, Pierce, Fenner & Beane. The article appeared 

 in the September 6, issue and although primarily devoted to financial •- 

 nalysls of the companies, Ita references to the actlvlilea of the Tobacco 

 Induatry Research Conmilttee were well balanced. 



Harper' a •■ An article being prepared by Leonard Engel for 

 Harper's nagazloe waa re-scheduled from the November to the December 

 laeue. Mr. Engel continued to use TIRC ss a source of Infomatlon and. 



