484 



Service ; Fobert Pluab, Kev York Tlaea ; Earl Ubell, Sev York Herald 

 Tribune ; Folsnd Berg, Loclt Hagailce ; Marguerite Clark, Revaveek . 



In addition, a nunber of vrlters were Intervlewd for reaearcb reportf, 

 looking tovard possible magazine articles. 



C. B, Colby, free lance popularlzer of science, vaa retained for research 

 and possible vrltlng of article concerning all the hazards of modern life 

 vhlch people are cautioned agalnat and leading to the conclusion that la 

 spite of all the health acaree, 'Tfou Still Live Longer." 



Robert T. Miller, an experienced researcher, vrlter and public relations 

 man, vae assigned a research report on the vide range of things common 

 today which are suspect as carcinogens. A tentative agreement was reached 

 with another writer to popularize the technical Hueper paper but this has 

 been postponed. 



Special conference was held with Pat McGrady, science editor of the Amer- 

 ican Cancer Society, who has been critical of aome of the material Issued 

 for the Tobacco Industry Research Committee, specifically the "Scientific 

 Perspective" and Dr. Hueper's paper, Mr. McGrady was informed of the 

 great precautions taken prior to the preparation and distribution of botb 

 of these. His objections were also checked informally with other science 

 writers and there appears to be little agreeaent with Mr. McCrady's posi- 

 tion that these materials should not have been issued. 



Material Issued 



An announcement of Dr. Julius Ccnroe's addition to the Scientific Advisory 

 Board was released to the press on August 19. 



Two other releases were prepared for and are awaiting clearance by Dr. 

 Little and the Scientific Advisory Board. They deal vlth the statement 

 of policy on research grants end a news announcement on the issuing of 

 the first grants. 



Three statements by Dr. Little that could be used In the event • press 

 ccDDsent is needed were prepared and are being cleared vlth the Scientific 

 Advisory Board. 



The booklet "Editorial Comment on Tobacco and Health" was distributed 

 widely to press and information leaders. Some strategic use of this 

 material has already been noted, both In the press and on the radio or 

 TV. 



Mailing and Lists 



A special mailing was made to selected papers in tobacco areas in l6 

 states. This Included a letter informing the editors of material avail- 

 able concerning the Tobacco Industry Research Ccunittee, a copy of the 



"Editorial Caaaent" booklet and the "Scientific Perspective." These same 

 papers will be Included in future distribution of releases and background 

 material. 



Special lists were also prepared on radio coomentators throxighout the 

 country who have been noticed as devoting more than passing Btte7tlon to 

 the tobacco and health issue. 



Hill and Kncrwlton, Inc. 

 lO/T/Sl* 



