488 



1». Ther« It greater aod growtog expression of the position 

 that cigarettes do not and should not stand convicted. TMs Is evident 

 In both the scientific and lay canounltles. Su£plelon Is still wide- 

 spread tut the lynching party seema to have been called off, at least 

 teaporarlly. 



5. Treatment of the cigarette-health Issue In puhllc media 

 cottlnues to Improve fron the Tobtcco Industry P.eeetrch Coraalttee point 

 of vlev. Even adverse stories dov tend to carry modifying stateiCDts. 

 Positive stories are on the esceEieiacy. They may not alvayc be In the 

 places we wc -d like to see thea and they may not always say the things 

 we would like them to say. Put at lee^t they are now showing up aad 

 they do cast doubt on the clgirstte attacks. A y»ar ago attacks pre- 

 donlr.eted and they were generally limoderate. 



Issue Being Kept Alive 



On the other side of the ledger, vs have to face up to these 

 situations: 



1. The clgtrette-health issue Is still considered top news. 

 This is often more arpexeDt at a local level thai In national cews. 

 While there is a growing tendency to enphssize the uncertainties and 

 disputes in the issue, the end result Is to keep the controversy con- 

 stantly alive. 



2. Medical, dental and other groups continue to schedule 

 cigarette-health discussions, oftentimes for the apparent purpose of 

 stimulating interest In their me'tinge. 



3. Anti-tobacco crussdere continue to ride the health Issue. 

 Our clippings show coctinual local activities by the Anierlcen Teiperaace 

 Society, the Seventh Day Aiventlsts, and slallar groups scheduling 

 lectures and movies dealing vlth the cigarette and health issue. Dr. 

 Ochsncr and Dr. Wynder continue to be the leading ertl-tobacco crusaders 

 of stature In the medical and scientific world. 



h. While the Anerlcaa Cancer Society has t*tcper*d Its ea- 

 phasls on the lung cancer and scoklng issue so far as its national fund 

 drive pjbllclty is concerned, It continues to play up snokiag and lung 

 cancer in its literature. Local groups also use the Issue, particularly 

 the Hanaond-Hom findings, in their fund raising drives. 



5. An Increasing n'Jiber of scientists and researchists are 

 anxious to report on their works InvoTvlng cigarettes. Of late, most 

 of these have been anticipated and, when cecefsery, steps are taken to 

 deal with the findings. Th»3e reports Include studies on the relation 

 of tobacco and heart as well as tobacco and lung cancer. 



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