490 



13. Ttt book, "Why stop Smoklag?" by Albert Ostrov 

 bas been offlcladly published axid first prcootlon started In Chlc| 

 lest Prldey. A special press release C(X=enting on the book has 

 prepared by the jrubllsher, E. P. r>utton for distribution to press «ji3 

 radio stations throughout the country. Most recent information is that~ 

 the book has already gone into a second printing. 



lU. A proposed syndicated feature story devoted almost 

 entirely to Dr. Wynder'e opinions and research vas checked by the editors 

 for additional facts and InforiEatlon. dls story is being held in abey- 

 ance pending possible develoineDt of a series. 



15. The Public Affairs Ccoalttee pacphlet by Pat 

 KcCrady, science editor of the American Cancer Society, has been Is- 

 sued under the title, "Seeking : L-oag Ctncer?". T hough the cont ents 

 are not cor.petlble vith T.I.B . C. policy, they vere~greatly and .hel p- 

 f ully modified from the~orlg'.D&i can uscrlpt. A n'jcber of outstanding 

 cancer scientists contributed s-^gestlons for editing this manuscript 

 and modifying its original string indictment of cigarettes. 



16. Gathering, analyzing, preparation and distribu- 

 tion of various materials continued. The Research Prograa booklet was 

 mailed to all doctors and scientific Journals and institutions, in- 

 cluding the membership of the American Assocl'-.tlon for Cancer Research. 

 Reference files of relevant abstracts froo pertinent scientific articles 

 are being augmented for a vide variety of uses, 1 ^cludlng Individual 

 requests from students and scientists, newspaper ad magailne vrlter*, 

 and Industry members. Useful magazine and newspaper articles are re- 

 produced, when permission is obtained, and made available to public 

 lofonnatioD media. 



OlfTLOOK FOR lyySXlKTS. FTTTURZ 



At this particular moment, the immediate past looks better 

 than the lansedlate future. 



The next major public problem vlll be the second Eammond- 

 Hom report. IWs Is now scheduled to be given before the American 

 Medical Association meeting frcn June 6 to 10 In Atlantic City. 



There la no reason to hope that the second report will be 

 in any way better than the one last year. 



There is no reason to hope that It will not result in wide- 

 spread attention In the press. The A.M. A. meeting this year is closer 

 to the major news centers than it was last year in San Prenclsco. 



The progreni of the Tobacco Industry Research Connittee 

 should help neintaln press and public perspective on the findings 

 reported by Drs. Hanmond and Ham. 



