4dl 



PROPOSALS FOB INC-SDIATE FVTJRE 



The To"bacco Industry Pesearch Ccmlttee first appeared before 

 the public with an assurance that the industry Itself would assume 

 leadership In research into all aspects of tobacco use hni. health. 

 Die Industry is now moving into a position of leadership. 



This brtngs with It a greater responsibility to the press 

 and the public. The T. T.R.C. will have to live up to the expectations 

 it has created on two fronts: 



First, by pushing ahead soundly but steadily to get at the 

 facte through widespread scientific investigfitlon; 



Second, to report to the p'jblic where it stands in the search 

 for the desired infonaatlon aYout cancer and its causes, as yell as the 

 relationship of tobacco use to ether phases of health, and to describe 

 to the public the nature and scope of T I.P.C. -sponsored resesLrch. 



This calls for a core active and outspoken position. No 

 longer can we expect the press and public to accept the terse cosment 

 that "nobody knovs any answers." 



Positive steps being planned end recocnended for the ijnnedlate 

 future, in brief, are as follovs: 



1. A strong affirratlve report in mid-May by Dr. Little of 

 vhere the problea stands today and what progress has been inade through 

 the efforts of the T, I.P.C. This sho'ild be a prepared statement dis- 

 tributed to the press and accccpanled by a discussion vlth Dr. Little, 

 science and other vrlters psj-tlclpatlng. 



2. Carefully spaced distribution of basic inforoatlonal 

 material designed to implemeat the position set forth by T.I.R.C. 

 This vlll Include: 



a. "nirough PAGEAJTT magazine, the article by Dr. Bienhoff 

 is nov going to important InformAtion mfdia. 



b. A reprint of Dr. Herbert Arkic's article analyzing 

 the Haanond-Hom methods, vlll be reedy for mailing to media the latter 

 part of May. 



c. A special report of the fight against lung cancer -- 

 the Pfelffer manuscript -- which vlll put the cigarette issue in its 

 proper perspective. This should be set for scr-.etlme in Kay or June. 



d. Beproductlcns of nevs reports quoting prcninent 

 medical or scientific figures vho caution against condexnlng cigarettes 

 on the basis of present evidence. 



e. Announcement of nev grants bringing the total to more 



vlth Dr. Little's press conference. 



3. A strong positive statement is being prepared to serve as 

 the Tobacc^lndustry^esearch C^t^ee;. cc^jnt o-^^e -^Ha^ond-^^^^ 

 Horn report. This should be e statement ircm .-ur. ^^^ t 



the affirmative approach. 



