501 



?r~' . • - - ■ • ■ 



QuestloDS from those present liydlcated an active Interest In what 

 Dr. Little had to aty. Vtlille their gcbedules did DOt permit as much dLscussloo 

 as might have been desired by several of the LIFE staff members, It was pointed 

 out that Dr. Little would be happy to talk further on those items of special inter- 

 est to them at a later date of their choosing. 



Arrangements were made to send aloog certain materials of inter- 

 est to the LIFE staff members. A visit to TIRC and HIU and Knowlton, Inc., by 

 some of the editors and writers Is to be arranged at an early date. This wUl 

 provide an opportunity for up-dating on the scope and nature of Information avail- 

 able and provide further knowledge of how TtRC and SAB operate. An opportunity j( ^ 



of the LIFE staffers to meet Dr. Hockett will be provided on the occasion of that 

 visit. 



READER'S DIGEST Contact 



This was an afternoon meeting at the READER'S DIGEST headquar- 

 ters offices near PleasantvlUe with DeWltt Wallace, editor, and James Monahan, 

 senior editor and Lois Mattox Miller, roving editor, attending for the publication 

 and Dr. Little, Mr. Hartnett aod Mr. Darrow for TIRC. 



This was a most pleasant and congenial discussion. 



Mr. Wallace said that through Mr. Monahan and Mrs. Miller be 

 had a good uaderstaodlng of TIRC and what it was doing but would welcome know- 

 ing more about It. 



Mr. Hartnett briefly outlined the background of TIRC, discussed 

 some of the problems In organizing an industry approach to the question and made 

 clear the open-minded approach that had been adopted. 



Dr. Little stressed Importance of the public not being stampeded -^ 

 into undue fears and the great responsibility held by major publications to keep 

 the public adequately informed so that they would not tend to over-slmpU fy the 

 problem and expect a "push-button answer" to problems so complex as cancer 

 and heart disease. 



Mr. Monahan expressed the belief that the Scientific Advisory 

 Board and Dr. Little had thoroughly dissipated any skepticism about the sincerity 

 of the TIHC program and the Industry's support of it. He commented that a phe- 

 nomenally good job had been done in getting the research program under way so 

 quickly on such a sound basis. 



