530 



DOLL k wYifpnt sHoot TM gmcgTOy 



Tbw story b«9«n iji 1953 wh«n th« tobacco industry was suddenly 

 confronted with a new scientific Oisco%«ry of enoraous 

 signilicance. 



Two scientists, on« British and ont Awerioan, simultaneoualy 

 publlehsd tbe first studies linking CBokin^ with cane*r. Thsir 

 rsporte attractsd sASsivs 9>Adia covftra^*. 



The British research wac o«rriad out by Profe*«or Richard Doll, 

 rt was statistically based and its conclueivnii wer« damning. 



Doll says "When w« analyzsd the dat4 wa w«re able CO conclude 

 that smoking was eaphatically a caust uf lunf cancar - not ^ust 

 that It wa» associated with It." 



9iit hta con^arvatlva aethodolvqy saant it voj the ^»orican who 

 attr<flct«d th« lion's share of publicity. 



Dr Ernest wynder's findings were truly dtaaatic. Ho had 

 r«7ularly painted csoXe ooncantrate on t^e backs ot aica. withlji 

 a fow aonth^ nany or thest alee dcwluped tunours whilst the 

 control gc^u|/s ra&ainad coaplataly haalthy. 



Thasa two reports provided the first raal avidanca that aofeethin^ 

 in tobacco smoke waa cxtra&aly ctrcinoganic. 



According to Tony van den Ber^h, a senior figure in the British 

 tobacco industry at the tiiM. the cumulative effect was 

 "shattering". 



Konatheleee he recalls being per»onally told Dv his voopeny 

 chairman to challenge the evidence. "w« had tame dootors who 

 wuuld come out and say the link was unprovan. Our arguaents were 

 ridiculous. We said the correlation between smoking and lung 

 cancer was the sase as the correlation between tha increase in 

 lung cancer and tha incraase in the nunher ot TV aerials". 



