539 



Panorasa Day obtained a copy of a legal c;plnlun about in^ givan 

 to BAT in I«7«. 



The b«rri8t«r ;>aid that "All asecrtiuns that HIX is safa C^f 

 ev«n safar) ahoold be eivcide4, oot least b*caus« of Ui« 

 subsidiary iopllcation that Tobacco is not safw (or lass safa)". 



This sdvlA* prtvanted BAT froa aark^tinq WTM in a way tliac, would 

 appeal to tha eonauacr and, coupled wiUi th« gonrerrus^nt ' e rafusal 

 to givs NTK a tax Advantage over tobacco, n^arit KTM could naver 

 b«caB« a visible prvduct. 



Xnothor atteapt to produce a aafar cigaratte wa* »ad« by Llqyet: 

 t Kycr«. Tliey spent twerrty yoar* d^v^loping "Tajae* - a cigarette 

 with a revolutionary Pallaoium catalyat. This oatalyat d««stroyed 

 one of the major cancer caueing irvgradieot^ in SAoXt. 



It'e inventor was r>r J4fle« MolJ. He saye the Palladium catalyst 

 would hav« saved "thouaondc of lives". But it was nevar 

 narXeted. One roeson was the continued hostility of Ligget ( 

 Kyer'e lawyers to tfle vlwle project. 



The xvost seriouc attor&pt CO nanufacture a oafer cigarette was 

 aade by Rj Reynolds in 15t8. tteey epent $300 tiillioji developing 

 a revolutioiiary new product called "iTeaier." It looked llxe a 

 cioarette but ccuid ecr^ accurately be dcecribed as a nicctln* 

 delivery systea. 



Prenier didn't bum to&acvw * it heated it. This aeant nucb of 

 th* materials present In coir^entionai cigarette snoke vero not 

 prwsent in Pre&ier. It really vas a aajor breakthrough. 



snooK, Hardy and Baoon, the industry's lawyers, didn't eee it in 

 those tcme ■ Panorama TiAS obtained a scoo froa chea coKisencing 

 on Preaier. They were very concerned that it "nay threaten 

 current litigation etrategy". 



They warned that Reynolds' new product "con<;ed«s certain 

 shoirtcouings of their existing producta" and repeated their view 

 that "the devalopaent of this product ray Qave significant 

 effects on the tobaooo industry's joint defence efforts". 



Preaier was pulled off the sarJeet thrf>e aonths after it had boon 

 launched. Dr Hoffaaa of tha AaerlCan Health Foundation believes 

 "thoucands of lives would have been saved If these Bodified 

 cigarettes bed been properly aarVeted". 



PanoraJta has discovered that at laaet four Safer cigarette 

 patents hav« been filed with tha U5 patents Office in the last 

 three years. Honp. havt gone into production. 



