567 



?af • • • _ . _ 



^.as -.3C s-.arr.ed th* pressurt for ,-.«w l-r is .4... t.-. . iei;.-.- v- ? 



On 'Jr^m aub ----^ ^=-..-.i:r frsr.t. hcwev,-_ -j. s.t.at-- -a, 



h*v« «n adv«rs« •i:»c'z on th« oCh«r frs.-.ts, i!«c»ujo h«re .5 w>-e: 

 ch« &«li«fi, attitudes and accior* of :zd^«s. juria*, iLsctd 

 officials and gevernm«nt employ««a ar« f«r:a«^i. 



THJ STRATrfltC IMPASSE 



A« an indujtxy, zy\%z*tOS9, w« art SCffuoittad eo an -.H- 

 defined middLt ground w^ich i< articulatad by variation* on 

 th« th«m« chac, "th« cas« la not provtd. * xs th« r«c«n« 

 hi«tory of U.S. involvemtnt in Vlttnam dwmonatxatad, ic u 

 imposjiblt to hold thtpoblic on a nlddl* eoura« for a^y lan^th 

 of tira«. Thtra ja«m« to b« no way that s«af public opinion 

 can anfliga in a controy«r»y and «he««« an ansvtr that 90«« 

 bttyond th« rang* of tith«r/or. 



In th« cigarettt controvtrty, th« public — •ip«elally 

 cho«« who art prtstnt and pottntitl supporters (a. 9. tebacco 

 dtar./* con<7r«s9n'"»n *.r.d htar"/ 1 sc^strt) — ^42t pcrtaira, j-d^r- 

 Stand, and btliavt in tvidtnc* to sa«t»in th«ir cpi.iiona t?.as 

 smokinq may not b« th« eauaal factor. 



A« «htn<j« Jtand, v« supply thtm wit.^ too Uttla in tht 

 way of r«ady-a«d« CMdiblt aittr.nativ«t . 



THZ ALTIRKATIVt} 



TVo «ueh crtdiblt altamativ^a axiac: 



I) Tht Conaci gt^gjonal HvT>0^>.t«ia 

 i.t. p«oplt who smoKt ttnd to 

 difftr iiBpoctantly <ro«i ptoplt 

 who do not, in th«ir htrtdity, 

 in conttitutional maktup, m 

 p^zfrnt of iif«. *n^ !•« *>»• 

 prtaaurt undtr which thty livt. 



* 



i.t. aa Jcitnct tdvanct^, moct 

 and mort factors cont undtr 



suspicion as contributing to tht 

 illntiJta for which smoking i« 



hlamod - tir pollution, viruats, 



J ^jiyzv^'^^ 



