569 



!iC< 



action t.^.y fl«y ^a brewi.-.g. Fcr exa^r-*- 3y icci.-.<j 3*. .-•...-/ 



from th« Agr^cuivare :«c*rt.r.e.-.t . 3y se*:-^ 5«cr3:ary ?,_c-ar::s; 

 w« ni^ht pcsJibly fQff05i;«:i 4 ?hS »r.ti -str.oiti.-.? drive. 



e 



4) Conduct th« full scal« survty. 



5) If the rtsults ar« favorabU, r«Ioas« then aj 



a book in both hard cov«r and pap«r back v«r»icn, hoptfully 

 publi«>>«d by a l^gitimata hou9«. In mtimzz, luch a voLum* 

 would b« * «cs»nt«r - Surg«on 0«a«ral*s Rtporx. Th« principal 

 authors would b« Surna Rcp«r and an «min«nt rasaarch acitnxist. 

 Tt\m advisory panal-- hop«fully broadar.ad as a casulc of seap l -* 

 would writa th« introduction. Tha industry'* fundinq r*la would 

 b« fully ac)cftowitdgad, 



6) Xa a boo'< tha matarial would b« markattd and pronotad 

 ifl all cha many ways availablai maqasina condanaation, TV and 

 Radio talk shows, nawspapor raviaws and intarviawi, advartising, 

 9ift distribution, ate. ate. 



kn6 b«st of all, it would only hava to b« laan — not 

 raad — to te« b«Iiavad. . . just liXa tha Surg«cft Sanaral's raport. 



r?Ao 



cc: H. KAStanbauB 



w. Kloapfar, Jr. /' 



J 002 100 'J 



