571 



33S 



FaL.SE and MISLF.ADtNG ADVERTISINO 



In an addrt^ss bet'nre the annual fall <linical cont'erpnte of the Kansas r-t 

 Southwest CUuual j.jLiecy. held in Kansas City. Mo., ou ijeptt'iubt-r J.V lo'-f 

 Dr. Alton Oi hsuer said: "This unprecwlented increase in the imidem e'lf bro 

 • hoeenic rancer. we are convinced, is due to the carrinncenic effect of ciirarpt?" 

 smoking" (Kansas City Medical Journal, vol. XXIX, No, «. Voveniber-Decenihl 

 19.i3, at p. 6). '*'i 



At a recent meetin? of the Greater New York Dental A.s.sociation. these sami. 

 doctors reiterated . har^'es. based on statistical and other analvses. that <iuarette^ 

 contain a cancer-pro.lucinj; factor. These assertions, and others to the same pT 

 feet, have been given extensive publicity in magazines of national circulation 

 such as Time ( November 30. lO't-'i). Life i December 21. 1U.".;1 1 . and Rea.iers Dige^ 

 (December 1!).')3). and in countless national, regional, and local newspapers. 



Examination of all recent reports and publications, however, reveals that maiiT 

 factors, such as various types of air polU^iitin as well as tobacco smoke, have 

 been suspectefl as causes of lung cancer. ' ''' "" "■ " ' ' 



Althouch much has been written coq- 



cernmg the In?T dHm. g uf lumi canco r . there is still a dearth of authoritative Hnj. 

 ings on the subject. It is safe to say that no persuasive and definitive conclusion 

 restiecting the cause of this disease, or the relation of smoking thereto, has be«n 

 established. 



, In the ljghtjaf_the foregoi ng agitation jind In the absence of authoritative flnd- 

 ings. fEere is a TespoTl5lPlllty^ 7Tp~ihe part oftlTe inaiiagem?Trrof"rtre-tT>bacco manu- 

 ^^^llC '^rs amlTTrTTers enaagetrTQTB'eToSacco iniT 'iftrf ''■'' ^''' in rJl^_^^' determi^a - 

 tiQa^afT5ia_ca Dtroversy '11 ikl M tfiiriii'm. ^Ms f^ i^t r^'' '"'<'"=^''T~f^'Cni'l'l'!''_'j;!Lcpm 

 pete nt scjentitic a nthrj-Uvjo_^l1nd ^ultiniate facts_\vhii:ti wHLl'spel the nrj^pt coji; 

 fus l5ni"~3"ri a r o comm unicate authoritative factual information on the subject to 

 thepubiic. ~ " 



II. PLAX OF ACTION 



The committee announced in a full page advertisement appearing in 448 



newspapers circulated throujjhqutthe United States on Monday, Januarjr^ 



krJo4. that it would meet the challenge "of these reports . The signing membe ri 



|of the Tobacco Industry Research Lommittee predgWl to yiipport"by BnMClil 



lid. inj; fiditinn rn rhnt already contributed by individual com pan ies, researc h 



^ thp charge and dir ection_ or a scientist or unimpeach able integrity a nd 



[ n anonal re p"r<> To guide and advise in tnis tleld? sciebHStS flisinterestea ui 



t ji'e cigfretFe industry and of recognized ability and profession al standing la 



m edicine, education, and associated sciences m li .be mru ea tO acT as aii ii- 



_yisory boy d. 



lis statement was subscribed to by the following companies, which now 

 make up the committee : 



The American Tobacco Co., Inc.. by Paul M. Hahn, president 

 9 Benson & Hedges, by Joseph F. Cullman. Jr., president 



Bright Belt Warehouse Association, by F. S. Royster. president 

 •9 Brown & Williamson Tobacco Corp., by Timothy V. Hartnett president 

 Burley Auction Warehouse Association, by Albert Clay, president 

 Burley Tobacco Growers Cooperative Association, by John W. Jones, president 

 Lams .% Bro. Co.. Inc.. by W. T. Reed, Jr., president 

 P. Lorillard & Co., by Herbert A. Kent, chairman 



Maryland Tobacco Growers Association, by Samuel C. Linton, general manager 

 -* Philip Morris & Co.. Ltd.. Inc., by O. Parker McComas, president 

 ■* R. J. Reynolds Tobacco Co., by E. A. Darr. president 



Stephano Bros., Inc., by C. S. Stephano, Sc. D., director of research 



Tobacco Associates, Inc., an organization of flue-cured tobacco growers, by J. B. 



Hutson, president 

 United States Tobacco Co., by J. W. Peterson, president 



m. FORMATION OF THE COUMITTES 



Mr. Paul M. Hahn. president of the American Tobacco Co., on December 

 10 and 11. 195.'^, took the initial steps in the formation of the committee in & 

 telegram sent to the following people : 

 Joseph F. Cullman, Jr.. president, Benson 4 Hedges 

 E. A. Darr, president, R. J. Reynolds Tobacco Co. 

 B. F. Few, president, Liggett & Myers Tobacco Co. 

 William J. Halley, president, P. Lorillard Co. 

 Timothy V. Hartnett, president, Brown & Williamson Tobacco Co. 



