165 



Project Wheat: 



Smoker Reactions to Cigarettes of Different 

 Nicotine Delivery as Influenced by Inner Need 



(Jan. 30, 1976) 



"The purpose of the survey was to classify smokers into a number of 

 categories showing distinct patterns of motivation, and different 

 levels of so-called Inner Need, as a first step towards testing the 

 hypothesis that a smoker's Inner Need level is related to his 

 preferred nicotine delivery." [BW-W2-01587] 



"This hypothesis, in turn, is seen as part of a general approach to 

 the problem of designing cigarettes of increased consumer 

 acceptance." [BW-W2-01587] 



"In considering which product features are important in terms of 

 consumer acceptance, the nicotine delivery is one of the more 

 obvious candidates. ... The importance of nicotine hardly needs 

 to be stressed, as it is so widely recognised." [BW-W2-01589] 



Project Wheat had two phases. In Part 1, the attitudes of over 1,000 

 male smokers were surveyed to assess their "inner need" to smoke 

 and their attitudes toward health risks. In Part 2, the smokers were 

 given experimental cigarettes with a range of nicotine deliveries. 



In the study, "inner need" is characterized as smoking to achieve 

 psychological benefits such as "to relieve stress" and "to aid 

 concentration." According to the study there are "positive 

 relationships" between "the inner need score on one hand and 

 daily cigarette consumption, the depth of inhalation and the 

 anticipated difficulty in giving up smoking on the other." 

 [BW-W2-01591] 



