166 



Project Wheat (cont.) 



• "As predicted by the hypothesis, High Need clusters tend to prefer 

 relatively high nicotine cigarettes, their optimum nicotine delivery 

 being higher than that of Low Need clusters." [BW-W2-01676] 



• "A model of the market is now proposed in which two major 

 determinants of the type of cigarette which best suits a smoker's 

 requirements are Inner Need and concern for health. This model 

 leads to the conclusion that there is a substantial potential for a 

 range of cigarettes which at present is not available. These 

 cigarettes range from some with low tar and medium nicotine 

 deliveries to others with medium tar and high nicotine deliveries, 

 and are visualized as attracting those smokers who combine 

 average Inner Need with above average concern for health." 

 [BW-W2-01677] 



• "Three of the cigarette types shown in the model are not currently 

 available ... but are technically feasible ... In terms of definitions 

 used in Project Wheat, consumers in these three categories 

 accounted for some 40yo of those who took part in the first 

 product test. This figure is quoted in order to give some idea of 

 the possible potential for cigarettes of the three types indicated in 

 the model." [BW-W2-0 1726-27] 



