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the product here in the United States. The consumers are moving 

 to milder, lighter cigarettes which, generally speaking, have lower 

 tar and nicotine levels. 



Mr. McMillan. Let me just ask one other question and then I'll 

 conclude because I think it gets to the heart of the matter. It 

 wouldn't really serve your company's economic purpose to elevate 

 nicotine levels above really this range of market norms to any sig- 

 nificant degree, and from what you've said, you don't do it really 

 at all, because that would — to do so would really be economically 

 self-defeating, would it not? 



Mr. Sandefur. Well, it certainly would because the consumer 

 wouldn't buy it. They wouldn't buy the cigarettes because the ciga- 

 rettes wouldn't taste good. 



Mr. McMillan. And if the argument is that you can — that a per- 

 son is doing this simply because of addiction, then you know you 

 would then presume you produce one cigarette with a high nicotine 

 content and that would be it? I don't think that's what you are 

 doing. 



Well, Mr. Chairman, I think it's important to get the facts out 

 and I think the Mr. Sandefur has been very cooperative in doing 

 that, and I )deld back the balance of my time. 



Mr. Waxman. In the interest of getting facts out, I just want to 

 indicate that the issue of what the yields are of nicotine under that 

 FTC schedule has been held up to question as to whether it has 

 any meaningful content in the numbers that are given to us. 



And I want to ask unanimous consent to put into the record at 

 this point an article dated May 2, 1994, from The New York Times 

 entitled "Major Flaw Cited in Cigarette Data, Testing for Tar and 

 Nicotine Underreports Amounts." And without objection, that will 

 be the order. 



[The information follows:] 



