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CURRENT STATUS Mt FUTURE OIRECTIOW OF SUCKING BEHAVIOUH RESEARCH 



O 6. A. READ 



SUMMARY :- 



The presentation will outline smoking behaviour research In general, 

 Identifying the elements of the smoking process that collectively constitute 

 the eonplete smoking process. An attempt wttl be aade to identify the 

 relative significance of these elements for tXe smoker \n relation to product 

 design, acceptability and smoking satisfaction. 



Smoking behaviour 'fesearch Is highly dependent on the a^l.llty to monitor and 

 characterise the smoJ^Ing process. In addition, the ability to monitor the 

 smoking process has co'iMl^lerable laportance for product deslgrv-^nd 4SSisstKnt 

 In relation to satisfying « smokers needs from the product. ^^ 



Over many years of research a ndBiber of reasonably consistent observations 

 have emerged In terms of a saokers iuponit to a product and indeed probably 

 reflects a measure or means of obtalnlf^satlsfactlon from the product. 



In addition to the physical way the product U smoked It Is of equal 

 Importance to establish wtiat happens to the smotrf after puffing and identify 

 the relevance of smoke Inhalation In this process.'^. The relationship between 

 Puffing and Inhalation has significance for product acceptability and « 

 smokers needs from the product. ' y 



The quantification of the smoke dose taken from the cigarette, the interaction 



of the smoke with tne smoker both within the mouth and respiratory system has » 



significance for smoke quality assessment, product acceptability and future c 



cigarette design and these areas will be presented for discussion. ^ 



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