282 





Re^orch Conferenct. September 1984 

 CTIPC Re$e«rch Pro^rt— e 



OPOSEO REVISIONS FOR 198S - 1987 



Smoker Behaviour 



'r 

 The awjof objective of the V^up will be wlntalne^l. Howe<t»r, there wlU 



be some changes In research itaphasli In a number of Identified areas. 



There will be a consolidation W ^the ftndanental studies. The research 



*' findings will be used for product-^lflcitlon and consirier assessoent as 



C^ means of Identifying product inpri^tnen^i. 



""^ % -. 



C^ 



4- 



r, 



Progfj/itK Revisions 



JU. 



(*) 



BeM^oural studies 



"o 



(b) 





^ 



under 



for determining^^ ,^ 



'tluatlon. A r«sei!^pr^ 



the laboratorjr aeaiuAeAe 



iff deliveries 

 Is being 

 ^^ saoklng 

 Monitoring techn1ques^;>^^Jhn^^i1d help 

 behaviour data under n/njra11^^Afond1< 

 AUetipU wnibewde 

 liiuraljyi ro~"do mis, Barlet resear 

 b« Initiated. 



f gcussed on Bicotinc to Identify 

 butes. pa rtKurariy acceptdbllltv -lad' 

 ' otlnls!ed-LotoA£COL.bl^nds. supoleoent ed 

 t^i 11 be prepared. These will be used 

 »^ specific sensory properties of 



'-fcetweim tar and nicotine in -t eiJtt-Q/ 



product accep tA])llltjC. The »ty4les (i»111 provide an initial oppor- 

 tunlt/ to separate lamedlate ^rc*»^t <^eptabi11ty froa longer-tef» 

 satisfaction. v ^^. ^l^y 



(c) Psjrchologicil research with Gale ha\ b»en ^^erned with the sig- 

 nificance of smoking as a coping BechMlta aftt^its role in sociah 

 Interaction. The programme Is being extendeo''^ investigate tN 

 relationship between sacking, s«oke intake «nd tWe electro-cortical J 

 correlates of the central nervous systea. Vt» reiVirch progra»t " 

 will attempt to identify the 'psychological ititt' thijiprecedes a '* 

 smoking event and the changes occurring during tiM saokI^ process. ^ 



. - ■ '7 n 



(d) The wrket segmentation techniques based on a smoler.'i •otivatlon 2 

 and attitudes to predict market place smoking behaviour will be "^ 

 extended to include s«ok1ng behaviour monitoring as an obJ[ectiYe 

 measure within these studies. 



c 



