376 



-M- 



ARIES: A CASE STUDY SHOWING THE INTERACTIONS BETWEEN 



PtyXKT 0ESI6N AND SWOKINS BEHAVIOUR 



/O T.r. RIEHL 



\ 



suwmRY >- ^ 



/^.oovel Cigarette mouthpiece was developed In response to a hypothesis that 

 plaja end. or unflltered smoke representCthe ultimate smoking experience. 

 TMs mouthpiece (coded ARIES) achieved tar reduction by ventilation alone and 

 thus provWed unflltered smoke at low tar detlV^les. 



I ^- . i" 



Initial reactf»|»-of smokers to the ARIES product was favourable. However. 

 upon sustalntd smoEtfig, ARIES was perceived as excessivi^ Irritating with a 

 unique sensory -prof 1H1 ^^^ 



% ^O 



Limited smoking behaviour studies showed that consumers smoked AttTi5 

 differently compared t« conveK^nal cigarettes. Consumers smoked ARIES mort 

 Intensely and were apparently unik^e to adjust to the novel product. 



Extensive sonkt chemical stud1*^d«Mn<irated that ARIES smoke Is Indeed 

 unique and should have a greater SMSory VljPjct than SMOke from conventional 

 products. Thus, consumers' vigorous smoking bthav lour exacerbated the potent 

 sensory properties of ARIES smoke, resuUIOf In ^^unacceptable product. 



This work demonstrates the utility of coupling spedaC^onsumer studies, such 

 as smoking behaviour, with traditional smoke chemical evST^tlons. With this 

 tandem approach. It should be possible to better assess the^<ff1cacy of novel 

 smoking products. 



c 



'^ - c 

 Subsequently, some of these findings have been Incorporated In the des^ of n 



next generation unique filters. -.". % 



