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■ >. HEW PRODUCT DEVELOPHEIIT 

 Viiji. 



A.J. HELLMAN 



^^i^ 



SUMMARY ^ 





An etamlndtlon of Marketlng/R ^0 coordtnatlon with examples featuring new 

 y^ filter technology. "''^ 



ly- Marketing and R&D build product^ based on perceived consumer need, 

 ^'^helr perspectives, however, alght %ffer an4 the problem, therefore Is 

 ^ keep the courses parallel. t- 



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II. e 4 W nana^ the process via regular reviews Vf6 t»r\^ Interface 



III. The process 1j vaH^^ed at every step, froa Initial d^lopmeat through 



final test marktt. (?> 



\ \ 



IV. Several examples irt pratetteo^ 



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