440 





- 4 



Project WHIAT, *a4 for thla reason tbey ctooot be specified 

 6o precisely. The JollCTrtnf are two possible lines. 



Assuming that a correlation Is found between preferred 

 nicotine level and "Inner ft«ed" , It would be valuable to 

 know to what extent the craving for nicotine overrides other 

 considerations. Smokers in "high need" clusters who have 

 chosen the highest nicotine cigarette as first preference 

 should be asked to choose between this sane cigarette, 

 modified to give it an unusual flavour, and a cigarette of 

 hSwer nicotine delivery but unmodified it flavour. As a 

 comparison, smokers in one of the "low need" cluster* who 

 havk cbosen the O'Smg cigarette as first preference •hould 

 b* asN< to choose between this same cigarette with oiodifltd 

 flavour, am the O-fiog cigarette unmodified in fla«^^. Tb* 

 hypothesis IrtM Id be that the "high need" caoker woutdTcrcfar 

 to stick with tl^s high nicotine cigarette in spite of i^' 

 noticeable flavo<^. change, whereas the "low need" smoker^^ 



would prefer to sv{t<h to another cigarette. 



/O 



A further •zperlmen^ could be designed to test the 

 hypothesis that son* of Ifo^n^iell's clusters should b« more 

 critical than others of deparjr^rea fros a "normal" saoka 

 flavour. Smokers froa t numbar sf clusters would be asked 

 to smoke (1) the same elgsrette ur'tbeir first choice In 

 Project TEEAT, (J) a cigarette of e^Al nicotine delivery, 

 impact and irritation but aodlfled to ^-va it a somewhat 

 different flavour (by means of a suitable flavour additive). 

 A special questionnaire would be needed to assess the degree 

 of acceptance (or rejection) of the modified cigarette in 

 comparison with the original cigarette. According to the 

 hypothesis the degree of rejection should differ markedly 

 between clusters. '', 



/ 



OD 



C 

 I 



c 

 *^ 

 I 

 o 



OB 



