443 



Croup Research & Development Centre, 

 British-Aaerican Tobacco Co. Ltd., 

 SOUTHAMPTON. 



DJV/EBW/RA/46D-6 10th July, 1975 



^-^ PHOJDGT WHEAT - PACT 1 



ClbSTER PgQFILES OF U.K. HALE SMOKERS 

 AND THEU GENERAL SMOKIHG HA3ITS 



Okport Ho. RD.1229-R) 



A survey has been conducted in the U.K. aooog soiae 1500 male smokers 



of filtet-tipped cigarettes. The survey was based on HcKennell's 



questionnaire, which relates to the occasions when people saoke and the 



factors which inb^vate thea to smoke. Some additional question* were 



asked in order to give information about the concern felt^iry smokers 



for the possible health risks of smoking. The purpose of the survey w»a 



to classify smokers iato a titi^b^r of categories showing distinct pattenu 



A, 

 of motivation, and different levels of so-called Inner Need, ac a first 



/ 

 step towards testing the hypothesis that a smoker's Inner Need level 



• 



is related to his preferred nicotine delivery. This hypothesis, in turn, 

 is seen as part of a general approach Co the ^roblea of designing 



cigarettes of increased consumer acceptance. 



-v 



09 



C 

 I 



- - c 



The answers to the survey questionnaire were submitted to factor i 



analysis. As a result, 9 out of McKennell's 10 factors emerged and g 



these included all the factors which he regarded as isportant}'* further 



3 factors eaerged which were not observed by McKeaaell. Cluster analysis 



