449 



-7- 



Tba turvey vat conducced aaong male snokcrt oaly is order Co ac)uc«« 

 cooqxrability vlch McKeonell't lecond study (5) vhlch was based on « 

 sample of 2,000 aal* smokers. A further restriction was that the prodocC 



most often snoK«4 shoold be a filter-tipped cigarette, since in the 



^/ 

 subsequent productrC^stlng •tag'i respondents were to be asked to smoke, ' 



and state their preferaoce for, « range of filter-tipped cigarettes. A 



sample of 1523 male smokers of tipped cigarettes were interviewed using 



quota sampling methods vitb controls in terms of four age groupings 



(16-24, 25-34, 35-59, 60*) and four social class groupings (AB, CI, 



C2, DE). The quota control information was drawn from a Tobacco Research 



Council publication (6). Details of the saocle required to meet these 



quota controls and the sample actually obtained ^re shovn in Appendix I 



i > - > 



(page 40). l^ftrvieving was spread throughout the country using 100 

 sampling points, «^t each of 50 locations; these locaCicins are representative 

 in terms of population^ and were selected by random methods'*- the full 

 list of sampling locations is shown in Appendix II (page 41). Incervievs 

 took place in the home* of ret<>ondents and were concentrated on evenings 

 and weekends. 



The questionnaire used in the survey is shown in full in Appendix III 

 (page 42). Questions 1-8 cover basic smoVisg information, including the 

 number of tipped cigarettes smoked per day, oC,fu:r tobacco products 

 smoked, the brand smoked most often, other'brands'^^moked occasicnally, 

 the depth of inhalation, etc. Questions 9-20 are HcKetmell's 42 variables, 



and it is the answers to these which formed the basis of the factor 



*- oo 



analysis and cluster analysis. Questions 21-24 relate to the ^fficulty ^ ' 



• ■ . .. • ^- "J" 



in giving up smoking. > o 



•— • 



u> 



so 



