465 



-23- 



clutter !• Msevtuc below th4t of the cot*l saaple, «ad there it aore. 

 repretenudofi ia cU*t CI end let* la classes D end E chaa In eny other 

 cluster. , .. 



Cluster 2; Ma4lua Heed-Lov Social . Cluster 2 is aost readily 

 distinguished from tte« other Kediua Need clusters by the lov scores 

 on both Social and Social, Confidence. The highest coasuoption for Che 

 Mediua Need group is found ia this cluster (23 per day) together with 

 a aoderace Reluctance score. Cluster 2 contains rather more smokers 

 . in classes A and B than any other cluster. 



-■' Cl\jster 6: Mediua Need-Weekend . Wichin the Mediua Seed group the 

 Cluster ^ saoker is distinguished by a fairly strong tendency to siaoke 

 more «t thB weekend. He is highly reluctant and- is more unlikely than 

 any other Kedi^ Heed meaber to smoke continually. Ite share! with 

 Cluster 4 and Clusrsc S members a noderate score on the Social factor. 

 Like his counterpart ill Cluster 2 his smoking does not accompany relaxation 

 to any marked degree. Re Is the lowest consumer o£ cbe Medium Need 

 group (18 per day). A large prpAprtion of this cluster (42Z) is in the 

 16-24 age group, but the social snvcture is not very different from 

 that of the total sample. ~> 



Cluster 4: Mediua Need- Idle , k tendency to smoke while travelling 

 to and from work and between tasks distinguishes this cluster from other^ 

 Medium Need clusters. High scores on the Nervous Irritation and 

 Relaxation factors place the overall Inner Need level 'of this cluster 



CO 



rather above that of others in the group. This cluster, which is the ^ 



!5 

 largest of any (12. 2Z) is lacking in the GO-t- age group but is otherwise i 



o 



well distributed throughout the age and class dimensions. g 



