466 



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• Cluster 3; Mgdium Wged-tow Rafreahnxnt . Aiooag Medium Need «Bokv«,. 

 Cluster 5 neab«ra are the leaac reluctant and are least likely to toioka 

 more at veeke^^s or vfaile drinking. They smoke for reasons of Social 

 Confidence and tt^ quit* likely to sooke first thing in the morning and 

 last thing at night. This is the cluster vith much the highest average 

 age, 4SZ of members being over 60, and it is heavily weighted towards 

 class C2, D and E. '^" 



Cluster 8: Medium Need-Social, High scores on both social factors, 

 particularly Social Confidence, distinguish Cluster 8 not only from. the 

 other Medium Need clusters but indeed frea all other clusters. Members 

 of Cluster 8 are also the oust reluctant of any. Apart from a rather 

 high percentage of smokers between ages 16 and M^ and a correspondingly 

 low percentage~'&«tween 35 and 59, the age/class discribuclons of this 

 cluster are nner.ce^ional. Q 



Cluster 11; High Weed-Social Confidence . This cluster is the only 

 one of the High Need group tp show a high Social Confidence score. 

 Among the Inner Need factors tb^ conmonest form of smoking is as an 

 accompaniment to activity. Member* ^f this cluster tend, more than any 

 others, to smoke while travelling to work or in a break between jobs, 



and they also show high scores on th« Kefreshment and Continual factors. 



X 

 They anticipate greater difficulty in giving {)v^ffmoking than any other - 



■/ 

 cluster. The members are evenly distributed throughout the age range 



but are strongly concentrated in classes D and E. 



Cluster 12; High Need-Food . Of all clusters this has 1)y far the 



highest association between smoking and Food Substitution. Thi* is 



almost entirely due to one item in the questionnaire, 89Z of members 



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