467 



-25- 



clsiaiag tb«e Chey snoke "to ttop e«tiag Coo much and gaxDlng veighc". 

 Clu«cer 12 i$ aore reluccant thAn the ochet two High Meed cluatert. It 

 la evenl/ distributad throughout the age and class ranges. 



Cluster KyTyigh Weed-Low Social Cottfidence . This has the lowest 

 Social Confidence score of any cluster. Its profile is othervise very 

 similar to that of Clusc^tr 11, with slightly higher scores on the 

 first four Inner Need factors. It Is the second largest cluster, accounting 

 for 11. IZ of the sample, and overall has the highest cigarette consumption 

 (32 per day). Like Cluster 12 it is evenly distributed throughout the 

 age, an<f class ranges. 

 3, Ceocral Smoking Behaviour ' ^C .. 



Table- 7 gives information relating to the <(garecc« brand snoked 

 nost often, br0(en down by cluster, and also inclu^* data concerning 



other products whl^ ouy be saoked. Table 8 gives the v^ lafomation, 

 but broken down by ageand class rather than by cluster, ^e srnok* 

 deliveries have been taken £roa the Covernaent Chemist's second report (2). 

 (It should be remefflbered, wheCpreading this section, that the "brand 

 most often smoked" is, by definition, a filter-tipped cigarette, since 

 respondents were selected on this basis.,} The sure popular F.T. cigarettes 

 presently on sale in the O.K. all fall within a very narrow band of 



nicotine delivery, which explains why there i«^'4omparatively small 

 separation between what may be termed "low nicotine" brands (0.9 mg 



01 



and under) and "high nicotine" brands (1.3 mg and above). For purposes i 



' ' , t^ 



of this report the lowest bracket of tar delivery has heed deliberately ^ 



set at II mg and below, rather Chan 10 otg and below as ia the vovemaent " 



Chemist's reports, so as to include Silk Cut and Silk Cut No. 3, both 



of which give a tar delivery of II mg and both of which have a connotation 



of "low delivery - safer than normal". 



