470 



-28- 



Ther* li no obvious rclatiotuhip becvecn cb« nicotine delivery of 

 Che brftod noxaally snoked end Che level of "need" of the cluster. In 



fscc ehree of the Lov Need clusters sre more inclined to saoke high 

 nicotine cigarettes (i.«. 1.3 Big nicotine delivery and above) than are 

 clusters 11 and lO'which come «t the top end of the Inner Need scale. 

 On the other hand there it a relationship betveen nicotine level and 

 social class, the higher t^ social class the greater the tendency to 

 smoke high nicotine cigarettes. But a complicating factor here is that 

 a high proportion of those F.T. brands which deliver 1.3 ng nicotine 

 an^ above are King Size cigarettes, and these are wort expensive than 

 Chose 9f smaller size. Looking at the breakdown by price shown in 

 Tables 7 and 8, the 28p * category consists exclusively of King Size 

 brands. TherC is a close correspondence betveen tn«-£roporCxons of the 

 various social cl^i^es smoking brands in this Cop pric4-category and 



the proportion svokin^^high nicotine cigarettes, so the apparent relationship 



' ' < ... 



between social class and ttie smoking of high nicotine cigarettes is 



" Of 

 mainly a reflection of aeonooui^^actora. To a sxull extent the smoking 



^^ 

 of lov nicotine cigarettes is als« class dependent. A possible interpretation 



'/. 

 is that the upper social classca are optc adventurous in their stacking 



behaviour, being prepared to try a vide diversity of brands, whereas . 



the lower social classes are more conservativ^. This is borne out by 



considering the cigarette brands most comaooly safoked by various categories 



of respondent. The two most popular brands are Eabasiy F.T. and 



Player's No. 6 P.T., this being true of every cluster, all four age 



groups and all four social class groups. The former delivers^iS. og 



tar, the latter 18 mg tar, and both delivery 1^2 mg nicotine (2) .'""Table 9 



BW-W2-016U 



