471 



-29- 



bel'ov show* Che percentage o£ retpondeatt wbo snoke oae or other o£ 

 these two braadt as their £lrsc choice: 



. . TABLE 9 



/', 



^O. 



BRAND SMOKED MOST OFTEN 



A greater proportion o£ respondents in the two upper social classes sraolie 

 brands o'tXer than Embassy and Player's No. 6 as first choice than do 

 those in the two lover social classes, which indicft.es Chat the upper 

 social classes ici$. less conservative in the natter o^-^^nd choice. 

 Embassy is ia a bighex price category than Player's No. fr^':and this is 

 clearly reflected in the relative popularity of the one to the other 

 for the different social elates. 



The extent to which product^ other than filter-tipped cigarettes 

 are smoked does provide some eviden6€ for a link between Inner Need and 

 preferred nicotine delivery. Plain cigarettes currently marketed in 

 the U.K. deliver, on average, appreciably more nicotine than do filter- 

 tipped cigarettes, and the same is broadly_tnie V>£ hand-rolled cigarette's. 

 Table 7 indicates that the tendency to smoke each of these products ia 

 addition to filter-tipped cigarettes inc^reases along with the level of 

 Inner Need. For plain cigarettes this tendency is shown in 'Ticure 5. 

 Information on consumption levels is not available for plain cigarettes, 

 but for hand-rolled cigarettes the reported consumption ranges from 



CO 



e 



yi 



