480 



-38- 



H*ed scor«, «■ was found by McKennell. The cluscers which have resulted 

 froa Chi* sozvcy should thus provide a souad basis for cescing cbe 

 hypothesis coDceming Inner Need and the preferred nicotine delivery: 

 the results of this testing vilL be separately reported. The hypothesis 

 is not supported by consldera'tloa of the nicotine deliveries of respondents' 

 regular brands, but this could be a reflection of the influence exerted 

 by brand loyalty together with Che rather limited choice of nicotine 

 deliveries currently offered by filter-tipped cigarettes on the U.K. 

 aMrlcet. The hypothesis does, on the ocher hand, receive some suppprc 

 from Che extent Co which respondents supplesieat their regular brand by 

 •fltokiof plain cigarettes or hand-rolled cigarettes. 



Conc«ra for the possible health risks of saoking, chough unrelated 

 to Inoer Need^yis shown to influence the brand choice of a ainority of 

 smokers, probably^^f Che order of 1S-20Z. This minority is drawn from 

 all clusters, from all age and social class groupings, and from heavy 

 smokers as well a* from tijjht smokers. Specifically this concern influeaces 

 smokers' willingness Co try i^y C«r brands, but there is evidence of a 

 conflict between Cbcir concern for bealch and Cheir desire for a sacisfying 

 cigarette. 'V/', 



OB 



e 



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