482 



Croup Rctc«reh t D«vtlop«cnc C«acr«, 

 BricLib-AacricAS Tob«cco Co. Lc4., 

 SOUTHAMPTOf. 



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DJV/ltA/46&-( 30ch jAauary, 1976 



C< FWUtCI WHEAT - PACT 2 



D.K. mMAS^^OPI^: their REACTIONS TO CICAJtTrreS OF 

 DIFFERENT ^^tqetlMt DELIVERY AS LNFLl'ENCED BY LNNER NEED 



(Re^c^ Ho. U).I]22 Retcricced) 



SpiMARY AS'D RECOMMENDATIONS '.;-. 



', U.K. aale smokers, previously classified into < ouaber of cluscers 

 vith different levels of Inner Need as alre/ify ^f epotCcd, have Cakea 

 pare la cwo-^roducc cescs in which cheir detailM. opinions of experiaeacal 



: '5) "'^^ 



cigaretCet rang^g in oicocinc delivery froa 0.7 mg~g^ l.S ■( per 

 cigarette wtrt recxj^ed. The object of this p«rc of thi^iavesclgetioa 

 was to test cht hypoch^is ch«t a siaoker's Inaer Need level is relacod 

 to his preferred nicotine delivery. 



The hypothesis has b«cn dSl^ partially confirmed, as the distinctiea 

 between cluscers of differeat Inn«r;5<eed level in respect of their 

 preferred oicotine delivery is noC as'^teat as expected, nor is the 

 proportion of a givea cluster whicb chooses one cigarette in preference 

 to another. Nevertheless, as predicted by.che hypothesis. High Need 



r 



clusters tend to prefer relatively high nicotine cigarettes, their 

 optvBuiB nicotine delivery being higher than that of LoM Need clusters. 

 The indications are that cigarettes delivering around l.O r$ i.5 ag 

 are better suited to Low Need clusters, while cigarettas delivoring 



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