485 



'i 



N 



Tb« r>|Wt oa Pare 1 of ProjtcC WHEAT (1) d«*crib«d ch« r«<ulc« of 

 « furvoy la v6t^|^l« taolurs of O.K. fllc«r-clpp«4 elgarcctct w«r« 

 cU*tifl*d 19X9 li c«t«sori«t, or elutctr*, b«««d oa their aniwcrs Co 

 McKeanell'i quot^onalr*. On feature which ditcinguished bctwcca 

 clusters was their Average level of loner Need, which it a aeasure of 

 the extent to which siBok^^ us* cigarettes in order to relieve stress, 

 to aid coQcentratioa, as a it^ytituCa for food, and so oa. The Inner 

 Seed score was shown to be positively related to average cigarette 

 f^onsuaption, the incidence of deep ioKalatioa and the anticipated 



difficulty in giving up smoking. 'j . 



V "/ . 



T^ present report is concerned with th^^roduct testing stage of 



Projecc WHt/kK in which the same respondents whd. had been classified 



• 'V 

 into clusters v^e offered cigarettes of different ^Blc«tiae delivery. 



The objective of tl^a study was to test the hypothesis tj^t tlM preferred 



nicotine delivery woul4 be related to the level of Inner Need. 



EXTERIMEKT/g CICAi^STTtS '^ 



The original intention war (o compare four different nicotine 



deliveries, the targets for which Vere 0.7 mg, 1.0 ag, 1.4 ng and 1.9 ng 



per cigarette based on a produce appro^aating in diaensions to Che 



O.K. regular siae F.T. cigarette. Experiaental cigarettes were 



manufactured in two sizes - 74 x 24.75 Hi for tfcVcrs of brands up to 



72 am in length and 84 x 24.75 nsn for smokers of king size brands. The 



OD 



84 an cigarettes contained the same tobacco blends as t>e 74 on C 



ciearettes, so their nicotine deliveries were deliberately somewhat , . 



'> o 



• - . "* 

 higher on a per cigarette basis but comparable on a per puff b4Jis. ot 



