491 



-10- 



brtnd «t frcvloualy recorded, Aod chit pectcra wm« fclrlj eeatitccoc 



•Croat til ebw^r*. Abouc tvalf ch« chAnca rcpraaented aovcaaac fro« 

 klat aisa coxe|iiur als* braada aad vlca vcrs«. Tb« aala reaaoa for 

 ehan(c (43Z) i^M^iviB M Che need co ecoooaiae wbea Che price veac op. 

 The overall diacrnEOCioa of braoda by Dicotiac delivery and by price 

 remaioed virtually unct^ged. The average coeauapcioa of cigaretcea 

 had increased tlighcly, aad^ chia «■« aoac oociceable aaong che low aecd 

 clutcera vhere che iacrease vaa ^l>out 2 cigarecces per day, Che 3 high 

 Deed cluster* remaining at cheir prcyioua level. . 



^y' . In order cKac cheir opiaiona of tb« experiaental cigarecces could 

 be relied co cheir noraal saoking experieQce, recpondeacs were asked 



•C Che p(t<t^e*enc iotervlew co race cheir reguLdC braad on scales for 



'*^ r, =^- 



acrength, cialrc. tacitfaccion ecc. Since the chief .difference betweea 



Che experlaaacarWgareccca waa on* of aicociae deli^^v« ic la useful 



CO classify raapondent4* regular brands into 3 groups according ce 



nicotine delivery aad CO aee the way in which this influences Cheir 



r 



opiniont. Thia ia doB* in Ta)!;!^ 2 below for chose scales which appear 



CO be influenced by aicotla* delivery. Coapared with the other two 



categories of saoker, chose reapondea^a who saoke low nicotine cigarettes 



(less chaa l.O ag per cigarette) aee choff brand as aildcr, saoother. 



less satisfying and with not quite such a good taste, cooaents which 



are of course perfectly logical. They are also aore inclined co 



criticise it for burning too fast. 



' / 



