503 



'Zi- 



•ccrlbuCM. All eliuctrt x«c«d B ch« raoochot; oo 4v«ra|« A m« flteai 

 next, chou|h 0M clutc«r fo^ad ic cta« harih«tc of ch« 4. Oa Avttf 

 cigarttt* A lud^M yorat tAMf aod gcv* ch« l««ac aaelsfactloo, but it 

 la to b« acted -Out that vas oot the oploicm of Cluatira 1 and 3 vith 

 the loveat level ct-iaaex 



The speed of burn'a^d ca«« of draw both relate to the physical 



attributes of the cigarettK^rather than the chAracteriaeics of the 



sntoke. The general opinion vtt chat all 4 cigarettes burned rather too 



fast with A being wont in this respect. However when soaked by aachii* 



'die number of puffs to a standard butt length v»s fractionally greater 



^, ^>. 



for A tl)4n for the other 3 cigarettes (2),. indicating that A had MrgiMlly 



V "">' 



tb« aloweir^ burn rate. There are two possible ejcplaoatxons for the 



ratings given, by respondents: either they were aii^aken about the burn 



rate of A, bat betause they disliked it for other reasoOf tKfj tended 



to give it a lov ratl« for all attributes; or they to\ini/$f. untatiafyiag 



and subconsciously puffedlat it harder or sore frequently so that it 



did indeed burn faster. Thet^ was a slight tendency aoong sose clusterv 



to find A harder to draw thaa ttUTothcr cigarettes; this again suggests 



that sookcrs Buy have found It unsaf i'sfying and subconsciously tried 



, ''"^^ 

 to get oore out of it, because physical o^isureaents show that A was 



/^ 



<^ 



cooparable In pressure drop with C and D and" SAsewhat lower than B. 



- ~~'?- 

 Finally, the ratings for overall opinion grf<v by oost clusters 



placed the cigarettes in the same order as did the preierence results 



shown in Table 4, so the two act as a useful check on each other. a 



M 

 I 



clusters placed the cigarettes in the order of their nicotine de>lveri«s; » 

 •^ f o» 



however the preference results calculated by Round Robin Analysis gave * 



Notable exceptions are Clusters 1 and S. The overall opinitfn^of both 



