/• . 



504 



ordtrt 4(p, I, k, C for (iMtcr t aod D, I, C, A tot Clvft i, both 

 of which trA.tOBBvhAC lUofictl la t«cma of aieoeloo. B«e«uat of this 

 taoMlx ch« prtlwii^* r««ulca for ebot* c«e ela«c«rt ahoaU b« rt(«r4«4 



vich (oaa tutpiKloa. 



^ •. 

 Ia<Jlc4Cloa( rHm Tltnt TotC 



'■I 



A oleotloa 4tlivfrt of IcM ctua I ag p«r ci(«r«cc« tppcir* Co b« 

 coo low for ch« BAJoricy o£V<(poQd«ac« iacludad la chit ccsc. Th«r« 

 are ladicacioat chat a dativtty.of arouad 1 ■( m^j be abouc eh« righc 

 level for cereaia (roups of coasvibec, incl«jtfiag chose aged 60 and over, 

 (bose who sooke lets Chan 10 cLgareccM^per iAJt chose vho aorvallf 

 saoke a low nicociae braod (less Chan I ag), aod chose ia Cluscers I 

 ia4 ) wh{eh have Che lowesc level of Inner Ree^ Owrall, cigarecces 

 vich « 4eli9^n of 1.4/1. S ng were preferred co eiwse with a delivery 

 of 0.9 ■$» this ^«efcreace beiag aosc oociccabl* in yo|<nger (■•kert, 



chose ia social clatMS C2, aad C, chose viehouc a high^^vel •( 



'/A 

 healch concero, heavy sdtfkert, an4 chose wich a high level of Inner 



Need. The esceac of aeeepcM^e of cigarectc (l.S ag nicociae) suggests 



chac many saokert would have pro^erred a cicarecce wich scill higher 



aicociae delivery. The failera co $4^«onscrtce convincingly chac che 



preferred aicociae delivery increases **^f}A wich che level of Inner 



Need may he e rcsulc of che failure to provit!*^ a tesc cigarecce high 



enough io nicocine: ic has already been aeacisne^ chac che regular site 



version of cigarecce D was intended CO deliver •bcue>;1..9 og rscher chaa 



l.S ag nicocine. The second consuaer cesc, resulcs of wbich are discussed 



*^ c 



below, WIS ia effect an acceapc Co rectify this situacioc. '^'^y * 



\P ' 



^^ O 



9k 



