507 



-27- 



•^^ 



ii> 



CoaptrUoQ vicb Tablt 2 ibovs ctuc, •• b«for«, Ua noktra o( low 



* 

 nicoda* brAa4« viewed ch«lr rtgular brand ractMr diffaraatly Croa 



•aoktra of oebat 



lucca» (ixkdlAC ic aildar, 



>tb«r, lata aadaf/laf. 



aotDcvtvac pooravia cMt* aod burning dacldedly coo faac. 



General Pro<iafc» 0$a 



About 901 of the^Mt clsarecces that wer« banded out were smoked, 

 the figure being the aaae fp eack of the tvo product*. N«*rly two third* 



of the respondent* reported l1i«t thay bad saokea all the test cigarette* 



/■ . 



themselves. ^^ /, 



'~. A substantial ainority of respondemts reported leaving a longer 



>. ^>. 



butt 'when they sacked the test cigarettes ^*n when they sacked their 



recular ^-and. Overall this ninority aaounted "^o 32X with cigarette E 



■S' '^^ 



and 28Z vit'fi^c^arette F, with *o«« eoarked differ^es b«tveea cluster* 



o; 



as shown lo Tabr^O. 



X> 



^O 



TABLE 10 



\ 



PERCENTAC8 OF 



Rt^OSDENTS LEAVING LONGER BUT T THAN USUAL 



O 



Clust*ff 



1 

 7 

 3 

 9 



4 

 6 

 5 



8 



U 

 12 



10 



Total 



'<^ 



rctte E 



rr 



18 

 27 

 2« 



30 



39' 

 29 

 33 

 29 



29* 



38 



37 



32 



/j 



'6 



O^ 



.< 



32 



>35 



Cigarette F 



/ 



7 



> 



c 



I 



c 



N 



I 



o 



o 



