x: 



510 



-30- 



V-- 



Ovtfl^^l, BoaM SSX of cb« (uiplt «xprtiic4 « pr«f<rtac« for cl|ir«eu t, 

 Cb« 0Q« vii^'tb* hifb«r aicoeia« dclUtry. le mlshc luva b«cn ezp«ce*4 

 ch«e Lov lc«4 «|MC«ri vould Iut* pr«f«rra4 t and High Il«c4 clusctrt. «o«14 

 tuvt prtftrrc^.^M Ch«r« !• licel« ladluelon of chit la Tcblt 12. 

 Soae sUthc auppMf foT Ck* ucp«cctd p«tttrB comtu fro« ch« ftct thAC 

 Che average prefereniVfor t «aong Hi|b Need cluacert (S6Z) vaa a Ucclc 

 higher Chan aaoog Low NCM clu«C*r« (SIX). Figure 2 (how* a plot of 

 Inoer Need level agaiotc pefococag* preference for cigarecce P (free 

 choice), which eaphasiies Che la^)(; of any reladooship becveea che cvo. 



Based on che "forced choice" qui^oo, Informacioo was alto obtained 

 concerning Che preferences of respondeou yheo grouped according to 

 healch ^nccro, age, social class, weighc of ^aaoklog, oicotine delivery 

 of rtgulat^firand and type of brand siaoked aosc o^cn. Tb« resulct are 

 shown In TaBlir^ The only group co register a miyStlty preference for 

 cigarecce 1 v«re s^kers of Eabassy FilCer. All other Kt7"P* «ttber 

 liked che Cwo elgareccijr^equally or preferred F. Soae of the resales 

 are rather surprising, for^nstance che extent of the preference for 

 cigarette F aaoog ssokart of to^^icotina brands, which appears Co 

 conflict with the results of the (^^^ product test shown in Tables 4 

 and S. This could, however, ba an io^e/cion chac Bany of those who 

 sooke low delivery brand* choose to do so a^^ because they prefer thea 

 in terms of sooke taste but because they beU^;» chat such cigarettes 



are better for thea, and is in line wich cha prevl<rv> reporc (1) which 



'^ 

 •ueeesced a conflict between concern for. Che haalch ei{«ccs of smoking v 



** -^y e 



and Che desire for a sacisfying cigarecce. Ic is al*a int<^ting to C 



note that, aotong che group of abouC 200 saoker* wich a high siforV for 2 



health concern, 56X preferred cigarette F with a nicotine delivery* yt 

 considerjbly hi»hi^r chAn any of the iMJor br.md* on th« U.K. inarkec. 



